PROJECTS


Virtual Influencers in Music Scene 
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2022
Poster, Screen Print, Embossing
A3




‘ Human-like features of virtual singers often evoke a sense of uneasiness in many people, but their number is growing as more companies seek to carve out a niche using their competitive edges.
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Since their creators have full control over them, they are free from scandals, too.
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"Among other factors, the COVID-19 pandemic has led people to look for a more entertaining digital experience," Kang Shin-kyu, a researcher at Korea Broadcast Advertising Corporation (KOBACO), said in an interview with The Korea Times last year. "Thus, the number of virtual stars is likely to increase at least for a while." ‘

(Source: The Korea Times, 2022)




    Virtual influencers in the music scene are getting popular recently, in terms of being scandal-free and in complete control. Not only providing digital content, but they can also perform in front of their fans, using VR or even holograms. As the virtual industry is getting bigger, amazing development of artists is expected.






Embossing over screenprinting



















EUNJOO YANG